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National Repository of Grey Literature

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Strategická analýza firmy ZAK Praha Zoubková, Hana ; Středová, Ivana (advisor) ; Vainerová, Lucie (referee) Cílem práce je provedení strategické analýzy živnostenského podnikání fyzické osoby. Aplikací teoretického aparátu se odhalují příležitosti a hrozby vyplývající pro analyzovanou firmu z jejího okolí a také silné a slabé stránky firmy samotné. Syntéza nejvýznamnějších poznatků formou SWOT analýzy je pak východiskem pro strategická doporučení firmě. Detailed record

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