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Public Relations In The Theatre
Vahalová, Lenka ; JEŽEK, Vlastimil (advisor) ; SULŽENKO, Jiří (referee)
The aim of my thesis is to explore and organize the available information to the topic of Public Relations in the Theatre. The thesis is divided into two main parts - theoretical and practical.
The theoretical part focuses primarily on the theoretical basis of Public Relations regarding the content of Public Relations as well as on communication as an integral part of PR, new trends, kinds of PR communication and means of communication. The insight into history and the cradle of PR - The United States of America is also included.
The practical part introduces two particular theatres. The first is a representative of the public theatre - Švandovo theatre at Smíchov in Prague and the second is a limited liability company - Studio DVA situated also in the capital. The entire practical part is complemented by communication with the media and journalists, where my interest focused mainly on how the media and journalists evaluate the existing "theatre service", as well as what do theatres when communicating with the media right and what could be improved at the same time.
The whole thesis continuously includes number of inspiring examples from practice either from history or the present.
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Support of culture in broadcasting of czech nationwide radio stations
Vahalová, Lenka ; Ježek, Vlastimil (advisor) ; Pittermann, Jiří (referee)
This bachelor thesis focuses on the way how Czech radio stations with nationwide broadcasting support culture.
For more detailed research were chosen 6 radio stations in total - 3 stations governed by public law, and 3 stations governed by private law. Specifically: Český rozhlas 1 Radiožurnál, Český rozhlas 2 Praha, and Český rozhlas 3 Vltava. Commercial stations included: Rádio Impuls station, Rádio Frekvence 1 station, and Rádio Evropa 2 station.
The introduction to the theses includes a description of radio stations governed by public law, and radio stations governed by private law. It further includes the difference between the regional, multiregional and nationwide radio stations.
The main target of the theses was to find out how each of the selected nationwide radio station focuses on culture in broadcasting, and how
to approach such stations in case of media support for a chosen cultural project.
Besides that, the thesis also concentrates on each of the particular Czech nationwide radio station in detail. I focused on the main target group, concrete possible support of cultural projects in broadcasting, and how to ask for media support.
The thesis dealing with the support of culture in Czech nationwide radio stations will show the present situation in the particular radio stations,
and it will help readers choose the most suitable media partner for their culture projects.
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