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Educative functions of a public radio broadcasting
VEJVODA, Jiří
In order to achieve an adequate analysis of educative aspects as offered by public broadcasters generally and The Czech Radio in particular, I have been focusing my attention primarily on the kind of programmes, series or channels whose content clearly concentrates on such functions. The findings about The Czech Radio education profile of today have been confronted with two out of a large number of its public service counterparts worldwide: quite intentionally, I have chosen examples which are not only mutually different but - from many points of view - contradictory. While the BBC represents a stabilized mass media institution, a respected public broadcaster whose rich tradition has nowadays been striving to survive economic pressures of our time, the Johannesburg Safm Radio 104 - 104 has been entrusted with tackling a completely different task of educational character: to build - in its content-minded broadcasting - a bridge over a bursting social landscape in a country on its painful way from a totalitarian regime of yesterday to the democracy of tomorrow. Both comparisons seem to be useful in the process of evalution of The Czech Radio's own efforts aiming at not only informing and entertaining, but educating its listeners in an adequate quality of content and, last but not least, in a reasonably attractive form accepted by a sufficiently large quantity of young audiences. Therefore the following chapters examine if this public radio in its current shape really does fullfill its educative tasks; which of its media products has it been using for this purpose; how does it compete with television and, maybe more importantly, embraces the world of new technologies, namely internet with its seductive offer of interactivity and social networks. Needless to say, there is another important - if not the most decisive - item of my investigation: to offer a small contribution to the process of teaching and learning a media literacy, avoiding traps of the media manipulation and making an adequate use of educative functions present in the public radio broadcasting.
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