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The Comparison Of Lifestyles Between Individual Generations (baby boomers, X, Y, Z)
VAVROUŠKOVÁ, Nikola
The whole human kind has been struggling with intergenerational differences for centuries and it has not changed to this day. I tis a matter we all should be able to discuss, for we face such differences every day. Each generation is different from the previous one and they are very often defying. It is almost impossible to imagine teenagers of today having the same view of the world as their parents or even the generation which endured the world war 2, lived in a totalitarian system or after the velvet revolution. Each generation is unique because of the enviroment they grow up in, in enviroment built by previous generations. And because the human society is a dynamical phenomenon, each generation is original thanks to the influence of its enviroment. And it is the enviroment in which all the generations are being molded, that is going through a constant change. That is why we hear about new generation differences so often and how those differences are being deeper. Both, seniors and young people keep offending opinions of the others and path to mutual understanding can be qite thorny. Some of us are asking ourselves why and if this is true. Is today's generation better than the previous ones? In the first part of my work I'm discussing concepts such as human's 'lifestyle'. In the second part I'm analyzing factors which influence the lifestyle most of all. Third part of my bachelor thesis is focusing on the 'needs' as basic source of the individual motivation. In the fourth part I discuss the individual needs according to the Masslow's need hierarchy. In the fifth I deal with man's 'values' and in the sixth with factors which significantly influence them. In the research part I'll try to chart the major differences between generations of baby boomers, X, Y and Z from many views, such as perception of the future, media, education, technology, internet and ecology. The research part of my bachelor thesis was done thanks to quantitative method of data collection. The questionnaire consisted of 23 questions and each had only one answer. It was anonymous questionnaire and had 'closed answers'.

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