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National Repository of Grey Literature

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Návrh marketingového plánu rozvoje domácí hospicové péče pro Mobilní hospic svatého Martina Vágnerová, Yvonne This diploma thesis is focused on the issue of home hospice care in Blansko and its surroundings and it presents existing information about palliative care. The text preferably examines the current state of awareness of this care among the general public and its availability in South Moravian region. In addition the text offers suit-able marketing plan for development of St Martin's Hospice in Blansko, three action plans are evaluated. Detailed record

Návrh webového portálu pro rozvoj dark tourismu v JMK Vágnerová, Yvonne Concept of the web portal for development of the dark tourism in JMK. Bachelor thesis. Brno: MENDELU in Brno, 2016. This bachelor thesis is focusing on creating a concept of the web portal for development of the so called dark tourism in JMK. It researches current state of the dark tourism market and proposes suitable marketing mix for consequent propagation of the aforementioned web portal. Last part of thesis describes the actual concept and design of the microsite. Detailed record

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