Home > Search Results: Ushanova, Kateryna
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Analysis of marketing activities of online retailers in a selected segment
 Ushanova, Kateryna ; Sova, Martin (advisor) ; Smutný, Zdeněk (referee)
This thesis focuses on the analysis of marketing activities of online retailers in a selected segment and on the area of Internet marketing in particular. The theoretical part defines the terms used in marketing, Internet marketing, and advertising and describes the tools of Internet marketing. The practical part analyses various marketing activities of online retailers. The entire practical part focuses on the competition in the field of furniture retail. The primary aim of the thesis is to analyse selected online retailers and use the results as a basis for proposing recommendations for improvements in business strategy The thesis is designed to contribute by presenting recommendations for improvements in Internet marketing strategies of selected online retailers in a specific field of e-commerce.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English