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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Businessman as a subject of insolvency proceedings
 URBANCOVÁ, Markéta
The aim of the diploma thesis is directed at the process of insolvency proceedings, in which the businessman acts as a debtor, or the so-called subject of insolvency proceedings. The theoretical part deals with the basic concepts, subjects of procedural proceedings and the insolvency process itself. It discusses ways of resolving the debtor's bankruptcy and does not omit significant recent changes in the insolvency law, nor historical developments in the field of insolvency. In the practical part, the insolvency register is a supporting source in data collection. For the purposes of the diploma thesis, we work with real subjects, ie. insolvent debtors. In the analysis of individual cases, the greatest emphasis is placed on the debt relief amendment No. 31/2019 Coll. IZ. The aim of the thesis is to analysis insolvency proceedings from the point of view of entry conditions of businessman in debt relief before and after a significant change in the Insolvency Act in 2019, evaluate the impact on businessman and find out whether the amendment generally contributed to streamlining insolvency proceedings.
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Event marketing
 URBANCOVÁ, Markéta
The goal of the thesis is to suggest changes for the next period based on the analysis of the selected event. The thesis is divided into the theoretical and practical part. First of all, the theoretical part describes communication tools, their main purpose, advantages and disadvantages. The following chapter deals with event marketing, as the main theme of the thesis. There are provides definitions of the concept, types of events and their implementation. The Chocolate festival was chosen for the practical part. In this part are stated general information about the event, information about sponsors and forms used for marketing communication. The next chapter focuses on quantitative research. Required information is obtained through a questionnaire survey and an analysis is also carried out through participant observation. Based on the results of evaluation, are set suggestions that can serve as recommendations and contribute to the improvement of the event in the next period.
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