Home > Search Results: Tomší, Klára
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Valuation of the trademark VLTAVOTÝNSKÉ KREMROLE
 Tomší, Klára ; Svačina, Pavel (advisor) ; Hájek, Rudolf (referee)
The thesis deals with the valuation of the trademark named "VLTAVOTÝNSKÉ KREMROLE". It is divided into five main parts. The first one examines external strategic potential based on past market characteristics and the future development. The same part analyses the internal strategic potential based on the potential of trademark's owner. In the second and third part I deal with the information about current financial indicators of the owner of the trade mark and their prognosis. The fourth part provides the results of the opinion survey which was targeted at the knowledge of valuated trademark between consumers and at their attitude to the trademark. The last part describes methods for valuation of the trademark and gives the final value of the trade mark.
Detailed record
Valuation of trade marks – comparison of the theory and the process of an expert in practice
 Tomší, Klára ; Svačina, Pavel (advisor) ; Jurečka, Jan (referee)
The thesis deals with methods for the valuation of the trade marks used in the Czech Republic and their subsequent application during the valuating assessment and own simplified valuation of the trade mark. The main part of the thesis is comprised of apprising procedures and considerations made by appraiser in conjunction with introducing more suitable solution of these issues. Thereby the flaws occurring in valuating assessment in praxis are pointed out in this thesis.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English