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National Repository of Grey Literature

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Marketingová komunikační strategie hypotečního úvěru ČSOB Trubač, Jakub Bc. ; Hesková, Marie (advisor) ; Tománek, Milan (referee) Cílem práce je posoudit vhodnost marketingové komunikační strategie a komunikačního mixu pro hypoteční úvěr Československé obchodní banky, a.s. a navrhnput případná zlepšení. Činí tak na základě analýzy společnosti ČSOB, a.s., hypotečního úvěru a hypotečního trhu. Detailed record

See also: similar author names
2	Tomanek, Marek
5	Tománek, Martin
1	Tománek, Michael
6	Tománek, Michal
2	Tománek, Miloslav

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