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National Repository of Grey Literature

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Customer typology of the company engaged in leisure activities Teislerová, Tereza ; Filipová, Alena (advisor) ; Zeman, Jiří (referee) The main aim of this bachelor thesis is to identify a typical customer of Firefly dance studio in order to verify the correct and effective philosophy of the company. The theoretical part is dedicated to market research, market segmentation, and questionnaire and consumer behaviour. The purpose of the empiric part is to find out the typical customer, using the method of anonymous questionnaires to effectuate this survey, and to deliver recommendations on how to improve the communication strategy of the company. Detailed record

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