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Analysis of Franchising on the Example of Benzina Ltd.
 Tajzlerová, Nikola ; Chylíková, Hana (advisor) ; Turnerová, Lenka (referee)
This Bachelor thesis deals with business through franchising. The first part defines franchising from the theoretical point of view, mentioning basic pillars of the franchise agreement and the advantages and disadvantages for the franchisor/franchisee. The second part, divided into two chapters, illustrates franchising by using the example of company Benzina and the specific petrol station Benzina-Přelouč. The aim of the thesis is to create a comprehensive view of the concept of this company and to assess whether it is sufficiently advantageous for the franchisee. For proper assessment, the competition analysis, the SWOT analysis and the analysis of revenues and expenses are carried out.
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