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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of purchasing behaviour of tourists in Český Krumlov
 TALÍŘOVÁ, Stanislava
The purpose of this diploma thesis is to analyze the process of purchasing decisions of tourist{\crq}s visiting the region of Český Krumlov and based on their preferences, to suggest suitable measures for the retail unit Renata, which I´ve done a research about in the second part of this thesis. Collection of primary data is done by using a questionnaire survey, which is divided into two parts. The first part of the research analyzes the purchasing behavior of a sample of tourist{\crq}s visiting Český Krumlov. The second part of the research analyzes the purchasing behavior of a sample of customers of the retail unit Renata in the Český Krumlov.
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Using of Marketing Tools in Chosen Retail Subject
 TALÍŘOVÁ, Stanislava
The main purpose of my bachelor work was to answer an experimental question: {\clqq}How are the marketing tools and approaches to use in retail entrepreneurial subject in the circumscription.{\crqq} I accomplished a questionnaire type of research in a retail subjects in the region of Český Krumlov. The second part of my work was a case study of a particular retail subject.
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