National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing communication plan of Firma s.r.o. for the year 2018
Subovicsová, Monika ; Olšanová, Květa (advisor) ; Iván, Tamás (referee)
The subject of the diploma thesis is to determine the communication strategy of Firma s.r.o. The aim of the thesis is to create a marketing communication plan for the company for the year 2018. The thesis is divided into five chapters, which are subdivided into subchapters. The first chapter deals with the theoretical definition of the marketing communication and the communication process with the presentation of individual communication channels. In the next part is characterized the process of marketing communication planning and creative and media planning. In the third chapter Firma s.r.o. is introduced and there is analyzed the current position of the company on the market. The following chapter analyzes the marketing activity of the main competitors and partners of the company based on independent and qualitative research. In the final chapter the marketing communication plan is created based on the facts described in the previous chapters.
Comparison of international competitiveness of the Czech Republic and Hungary
Subovicsová, Monika ; Plchová, Božena (advisor) ; Kopecký, Jan (referee)
The bachelor thesis deals with the characteristics of international competitiveness of the Czech Republic and Hungary in terms of key areas affecting the competitiveness of the surveyed countries, namely growth performance, institutional quality, structural competitiveness, innovation performance and quality of human resources. The work is based on the Global Competitiveness Report 2014-2015 of the World Economic Forum. Then work compares the shortcomings of the surveyed countries in terms of competitiveness and determines their location in the world scale. At the end the work determines the future prospects and possible solutions for increasing competitiveness of the economies. During the work has been found out that even the economies have different level of maturity, their competitiveness problems are similar. The key problems of the countries are the inadequate innovation performance, which is one of the means of progress (in the case of Hungary), or to maintain a competitive position (in the case of the Czech Republic), the poor quality of the business environment with low attractiveness for foreign and domestic investors and causing among others unemployment and outflow of skilled labor and the third inefficient government sector.

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