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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing strategy of a new online product Promise-Book
 Strapatá, Barbora ; Koudelka, Jan (advisor) ; Pražská, Terézia (referee)
The master thesis addresses the topic of human ability to keep a promise, resolution and deals with this issue in the context of social networks and internet in the form of online platform called Promise-Book. In particular, the thesis contains data and research materials which could be used as references for the product's marketing strategy. The materials include: market analysis based on a questionnaire research as well as a research based on secondary data acquired from public statistics and studies provided by different internet websites, which are summarized in a SWOT analysis. The thesis also shows different options on internet advertisement and marketing strategies and determines the most suitable one for Promise-Book platform. The marketing strategy is performed in a standard way: Segmentation-Targeting-Positioning, Marketing Mix, Budget and Action Plan, Monitoring and evaluation.
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Outer economic relations between Czech Republic and People's Republic of China
 Strapatá, Barbora ; Adámková, Vlasta (advisor) ; Žamberský, Pavel (referee)
This thesis characterizes the People's Republic of China from the geographical, political and economical point of view. It describes the position of the People's Republic of China in global economy. It also describes the past and present of the economical relations between ČR and PRC (People's Republic of China) as well as the development of the balance of the imports and exports from and into ČR to PRC. It discusses the agreements between these two states, commodity structure of their business relations and the list of perspective items of export from ČR into PRC. It also talks about the method of finding financial resources for the projects realized by Czech economic entities in the region of PRC and there are also listed the most successful projects in this region. This thesis also includes the main points of the Enforcement strategy of business and economic relations between ČR and PRC. In the end there are described the basic cultural differences between Czechs and Chinese in business negotiations, applied on a specific firm. The goal of this thesis is to outline the development of their interrelationships, contract basis, and mainly the connection to their current relationship with PRC being the priority of Czech export.
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