|
|
The Children and Youth Olympics in the Czech Republic in the sports, economy and marketing sphere
Smažil, Pavel ; Dovalil, Josef (advisor) ; Stluka, Jan (referee)
Title: The Children and Youth Olympics in the Czech Republic in the sports, economy and marketing sphere Objectives: The main aim of this work is to analyse all the available documents of all the individual Children and Youth Olympics in the Czech Republic from 2003 to 2013 in the sports, economy and marketing sphere. Methods: Dissertation is divided into three parts based on data from relevant Czech Olympic Comittee documents. The first part is primarily about sport and analyses success of the Children and Youth Olympics athletes at International Games. The second part focuses on budget of particulars Games. And the third part contains analysis of marketing support - partnership, media support, merchandising and information leaflets. Results: We can observe positive results at all three areas - sports, economy and marketing. The Children and Youth Olympics s based on strong platform that helps to spread olympic idea among young people in the Czech Republic. Proposals and recommendations for future Games are based on detailed analysis and evaluation of all three parts. Key words: Olympism, Czech Olympic Committee, Children and Youth Olympics, financing of the sports activities, marketing of sports event, publishing
|
|
|
Financing of Olympic Games in Prague in 2016 or 2020
Kocmata, Jan ; Dvořák, František (advisor) ; Stluka, Jan (referee)
Diplomová práce se zabývá financováním olympijských her a vychází z kandidatury Prahy pro hry v roce 2016 nebo 2020. První část práce popisuje olympijské hry, zainteresované orgány v jejich přípravě a financování her v minulosti. Ve druhé části práce analyzuji financování sportu v České republice a investice nutné pro pořádání olympijských her. Ve třetí části pak shrnuji rizika mající za následek zvýšení celkových nákladů a způsoby jak se jim vyhnout nebo je eliminovat. Annotation The diploma thesis is dealing with financing of the Olympic Games and is based on the bid of the city of Prague for the Games in 2016 or 2020. The first part of the thesis describes the Olympic Games, bodies involved in their preparation and financing of the Games in the past. In the second part I analyze fmancing ofthe sport in Czech Republic and investments needed for hosting the Olympic Games. ln the third part of the thesis I summarize the risks leading to increasing total costs and some ways how to avoid or eliminate them.
|
|
|
The Children and Youth Olympics in the Czech Republic in the sports, economy and marketing sphere
Smažil, Pavel ; Dovalil, Josef (advisor) ; Stluka, Jan (referee)
Title: The Children and Youth Olympics in the Czech Republic in the sports, economy and marketing sphere Objectives: The main aim of this work is to analyse all the available documents of all the individual Children and Youth Olympics in the Czech Republic from 2003 to 2013 in the sports, economy and marketing sphere. Methods: Dissertation is divided into three parts based on data from relevant Czech Olympic Comittee documents. The first part is primarily about sport and analyses success of the Children and Youth Olympics athletes at International Games. The second part focuses on budget of particulars Games. And the third part contains analysis of marketing support - partnership, media support, merchandising and information leaflets. Results: We can observe positive results at all three areas - sports, economy and marketing. The Children and Youth Olympics s based on strong platform that helps to spread olympic idea among young people in the Czech Republic. Proposals and recommendations for future Games are based on detailed analysis and evaluation of all three parts. Key words: Olympism, Czech Olympic Committee, Children and Youth Olympics, financing of the sports activities, marketing of sports event, publishing
|
|
|
Financing of Olympic Games in Prague in 2016 or 2020
Kocmata, Jan ; Dvořák, František (advisor) ; Stluka, Jan (referee)
Diplomová práce se zabývá financováním olympijských her a vychází z kandidatury Prahy pro hry v roce 2016 nebo 2020. První část práce popisuje olympijské hry, zainteresované orgány v jejich přípravě a financování her v minulosti. Ve druhé části práce analyzuji financování sportu v České republice a investice nutné pro pořádání olympijských her. Ve třetí části pak shrnuji rizika mající za následek zvýšení celkových nákladů a způsoby jak se jim vyhnout nebo je eliminovat. Annotation The diploma thesis is dealing with financing of the Olympic Games and is based on the bid of the city of Prague for the Games in 2016 or 2020. The first part of the thesis describes the Olympic Games, bodies involved in their preparation and financing of the Games in the past. In the second part I analyze fmancing ofthe sport in Czech Republic and investments needed for hosting the Olympic Games. ln the third part of the thesis I summarize the risks leading to increasing total costs and some ways how to avoid or eliminate them.
|
guest ::
RSS feed.