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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing strategy of small accommodation facility in Prague
 Spousta, Filip ; Jenčková, Jiřina (advisor) ; Kvítková, Zuzana (referee)
The paper deals with a description of accomodation facility and marketing and its individual phases. The aim of the bachelor thesis is to develop a marketing strategy for hotel Pod Věží. Furthermore the bachelor thesis evaluates external analysis, SWOT analysis and marget segmentation. After that hotel marketing mix is developed in order to meet marketing objectives and goals, which are also set in bachelor thesis. In conclusion the whole marketing mix is developed and its efficiency is assessed.
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