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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The analysis of the effectiveness of affiliate marketing on the market with flight tickets
 Spolek, Jiří ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The thesis deals with the area of affiliate marketing from the sight of the affiliate seller and also from the sight of the affiliate company. In the theoretical part the notion affiliate marketing is characterized and fundamental subjects of affiliate marketing are defined. Furthermore, there is outlined dilemma of the affiliate companies, which deal with affiliate sales of flight tickets in Czech Republic. In the practical part the pieces of knowledge from the theoretical part are applied and in conjunction with the results from the defined hypothesis are set recommendations, which increase the efficiency of the affiliate marketing both on the side of affiliate seller and on the side of the affiliate company.
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Marketing analysis of low-cost airlines
 Spolek, Jiří ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee)
The thesis deals with low-cost airlines, emphasizing their marketing. In the theoretical part there were explained basic marketing tools of low-cost airlines. The practical part is focused on analysis of charging additional fees by airline Ryanair.
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See also: similar author names
1 Spolek, Jaroslav
2 Spolek, Josef
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