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National Repository of Grey Literature

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Slevové portály jako možný způsob distribuce Sovišová, Michaela Sovišová, M. Discount portals as a possible way of distribution. Bachelor thesis. Brno: Mendel University in Brno, 2019. The bachelor thesis deals with the design of a communication strategy for a selected discount portal. The issue of the discount portal and the analysis used are pointed out in the literary research. The practical part includes an evaluation of the market of discount portals in the Czech Republic based on the analysis of sources of literature. This part also includes the identification of target group based on the questionnaire survey. Detailed record

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