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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Establishment of Internet business with computer games.
 Sovišová, Ivana ; Müllerová, Jana (advisor) ; Srpová, Jitka (referee)
The theme of this thesis is to create a business plan for emerging e-business with computer games. The work is divided into two parts - theoretical and practical, each of these chapters are divided into several subchapters. The aim of the thesis is to create a quality business plan for the establishment of e-business with computer games, so that was subsequently feasible in practice. The practical part will therefore deal mainly with drawing up a business plan, which should help to identify a person close to limit the potential risks and threats that may occur in the early days of business in internet trading.
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Social advertising
 Sovišová, Ivana ; Králová, Tereza (advisor) ; Kašparová, Eva (referee)
Bachelor's dissertation Social advertising deals with the most important instrument of marketing communication mix. At the beginning dissertation focuses on a therm Social advertisement, then describes its beginnings, feeling tone, differences between commercial and noncommercial advertising and the end of the theoretical part describes non-profit organizations. Practical part is dedicated to analysis of two chosen adverts and the main research of respondent's opinions. The end of dissertation is dedicated to evaluation of research and comparison results to initiatory hypotheses. The aim of my dissertation is to give basic information about social advertisement to public. The end of my dissertation is dedicated to the research which detects respondent's opinions of chosen social advertisement.
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