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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Organic food in the Slovak market
 Lešková, Daniela ; Vávra, Oldřich (advisor) ; Sopka, Roman (referee)
The bachelor thesis on the subject of Organic food in the Slovak market is dealing with the marketing orientation on the organic food and organic farming market. The aim of this thesis is to characterize and analyze the marketing mix of organic food in the Slovak republic in these days and carry out market research on consumer awareness of organic food. The theoretical part defines and describes the basic terms of marketing mix and characterizes basic terms of organic farming. The practical part examines tools of marketing mix of organic foods in Slovak market in detail and includes its own investigations identifying consumer habits, knowledge and awareness about organic food which was made through the questionnaire poll. Analyses of the research are provided conclusions and proposed modifications or changes in marketing organic food.
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