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The comparison of websites of insurance companies on czech market
Slunka, Václav ; Sigmund, Tomáš (advisor) ; Peterka, Václav (referee)
The aim of this work is creating a methodology for comparing web presentations of insurance companies. The methodology is completely subjective and evaluates website of the Czech insurance company, insurance company Allianz and Generali. Site accessibility has the greatest weight. In the theoretical section there are three main areas. These areas include the history of language for web, security at sites and Web payments. In conclusion of this work is evaluated user questionnaire, corresponding to the criteria in the methodology. Thanks to its results it should be clear whether some results deviate significantly from the methodology.

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