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National Repository of Grey Literature

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Dopady ekonomické krize na autonomní společenství Španělska Skyvová, Barbora SKYVOVÁ, BARBORA. Consequences of Economic Crisis on autonomous communities and cities in Spain. Diploma thesis. Brno: Mendel University, 2017. The diploma thesis focuses on impacts of the economic crisis (2008-2009) on seventeen autonomous communities and two autonomous cities of Spain. beta-convergence analysis and cluster analysis are applied to identify convergence or divergence process among Spanish regions within periods 2000-2007 and 2008-2015. Differences among regions are found out and economic situation is defined by macroeconomic indicators. Detailed record

Internetová reklama z pohledu práva a marketingu Skyvová, Barbora Skyvová, B. Online advertising from the law and marketing perspective. Bachelor thesis. Brno: Mendel University, 2015. The goal of this bachelor thesis is to design advising method for the creators of online advertising from the law and marketing perspective. The thesis therefore provides an overview of legal demands concerning advertising process in The Czech Republic and defines terms as well as sorts of advertisement. Furthermore the general knowledge is applied to Internet publicity and financing of the Internet promotion is discussed. The method is aimed at several fields to take in account fulfilment of law discrepancy. Non-compliance with the legislation is demonstrated using practical exemplifications. Marketing recommendations include tools for marketing process within the Internet environment. Detailed record

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