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National Repository of Grey Literature

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Analýza trhu čokoládových cukroviniek- Veľká Británia Kiš Bandiová, Alexandra ; Koudelka, Jan (advisor) ; Siwiec, Peter (referee) This Master's thesis deals with analysis of chocolate confectionery market in the United Kingdom. The methodology used to bring a complex picture about the main trends is retail scan data analysis accompanied by consumer panel and consumer research. As a result, this work provides a detailed mapping of chocolate confectionery market environment and elaborates a set of recommendations for marketing orientation. Detailed record

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