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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The effectiveness of Internet advertising
 Shpekht, Nikita ; Kánská, Eva (advisor)
The work on topic of The effectiveness of Internet advertising focuses on Internet advertising, which we use to advertise products and services, attracting new customers and increase total sales. The first part is presenting the basics of Internet advertising, describing different types of Internet advertising, their possibilities and restrictions. There are also presenting payment models for online advertising. The practical part is procesed on information from theoretical part for proposal effective Internet campaign selected companie. After performing advertising campaigns were evaluated and calculated results of several indicators of effectiveness of advertising.
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