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Sustainability in graphic design
Shalak, Hanna ; Veselá, Lenka (referee) ; Ondrík, Jozef (advisor)
During the project development, I explored the elements of A4 paper packaging design in terms of sustainability, ecology, and product properties. Analysis of consumer behavior indicates insufficient attention paid to industrial standards in paper production, contributing to the spread of so-called "greenwashing" and slowing progress in addressing environmental issues. The packaging itself is often perceived merely as an object for disposal. Therefore, one of the main goals of my work is to focus on the informational components of its design. This serves as a basis for conveying the complexity and intricacy of the system hidden behind clean A4 paper. To carry out the project, I collected packaging from local printing shops and copy centers in Brno. This allowed me to gain a clearer understanding of the variety of papers circulating in the city, the types of eco-labels used by manufacturers and suppliers, and based on what preferences a certain type of material is ordered for printing.
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