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National Repository of Grey Literature

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Návrh marketingové strategie pro uvedení nového produktu na trh pro firmu Emco spol s r.o. Satrapová, Silvie Satrapova S. Marketing strategy of launching a new product on the market for company Emco spol. s r.o. Bachelor thesis. Brno: Mendel University, 2019. The principle of this bachelor thesis is to create a marketing strategy of launching a new product on the market for company Emco spol. s r.o. – it is a product which contains an insect protein. Thesis is based on information from scientific publica-tions, analysis and one month of experience in company Emco spol. s r.o. The aim is the creation of marketing strategy according to 4P principle. Detailed record

See also: similar author names
1	SATRAPOVÁ, Štěpánka
1	Satrapová, Sandra

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