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Marketing strategy of a chosen company
Lukačková, Alena ; Průša, Přemysl (advisor) ; Saňková, Veronika (referee)
This thesis concentrates on marketing proceedings, especially on setting the marketing strategy. New marketing stategy for the company Hopi Popi, the only company producing the microwave popcorn in the Czech Republic, is set on the base of the own analysis. At the same time is analysed the original marketing strategy of the company, which was oriented on the consumers and the current marketing strategy, which concentrates on B2B.
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Empirical findings on CSR in the Czech Republic - Comparison of statements of the Czech and international firms
Saňková, Veronika ; Lhotáková, Markéta (advisor) ; Ambrožová, Jana (referee)
This diploma thesis describes the situation of CSR in the Czech Republic, by investigating CSR statements addressed to the stakeholders of the Czech firms on their websites, and comparing them to the results of a world investigation. The theoretical part involves a definition of CSR, its history and wider context of sustainable development. It also describes the grounds of stakeholder theory and stakeholder relationship management. The practical part begins with a description of the world investigation of CSR statements, and continues with other investigations about the importance of stakeholders for the firms which were conducted in the West, and in the Middle and Eastern Europe. Researches in the Czech Republic follow. Finally, the results of this diploma thesis are introduced -- the groups of stakeholders to which Czech firms address their statements and categories of these statements. As a conclusion, recommendations for the Czech firms are formulated
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Optimalizace počtu pracovníků v maloobchodní jednotce
Saňková, Veronika ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Tato bakalářská práce se zabývá problémem stanovení potřebného počtu pracovníků v maloobchodní jednotce, který řeší na konkrétním případě tří prodejen diskontního řetězce. Obsahem práce je charakteristika obchodního provozu a teoretický základ frekvenčního testu, metody průměrné nutné doby obsluhy a metody indexů frekvence kupujících. Uvedené metody jsou následně aplikovány na tyto prodejny.
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