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Influence of the information sources on the consumer behaviour
 SZENDREI, Marek
This bachelor thesis focuses on the influence of information sources on consumer behaviour in the area of the internet as such, mainly internet advertising and its influence on consumer behaviour. The whole thesis is then divided into two parts. The first part is theoretical and it deals with the history of the internet and the history of the internet in the Czech Republic after the 1990s. Furthermore, information on the internet, morality of information and consumer behaviour. Then the practical part is the result of a questionnaire survey sent out to respondents. The questionnaire in its complete version is then in Appendix 1 of the bachelor thesis.
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