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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
ANALYSIS OF COMPETENTION ON THE CONSUMER'S MARKET WITH SELECTED COMODITY
 SULEKOVÁ, Klára
The aim of this bachelor thesis is the market analysis based on the inkjet cartridges selection possibilities from the consumer point of view. For this reason there were used data acquired from the research of the Consumer Defence Association and information of own survey. The competitive environment was evaluated by the Porter{\crq}s model of five forces. Finally, the market was analyzed from the consumer protection point of view. During the evaluation of obtained information was found that the cartridge market is governed by price competition. In the respondents answers was often quoted that the reason for the purchase of remanufactured cartridges is their cheapness. Concerning the color cartridges was indicated, that their infrequent purchase is bases on their higher price. Other competition arose between the companies with original and alternative cartridges. The companies selling the original cartridges are using the chips to prevent cartridges from renovation. In the market analysis from the consumer point of view was found problems. It was induced by the impact of the competitive fight between the alternative and original cartridges by the chip implementing (into the original cartridges). These chips burden final consumers with the higher cartridge price increasing the printing costs as well. Besides, the main function of these chips is the restriction of the cartridge renovation. It is also interesting, that the printer prices are usually twice higher that the cartridges. This phenomenon appeared as a subsequence of the printer prices decreasing. However the aim of this activity was to remain on the market, it lead leads to the price increase of printer services, supplies and accessories. Considerable obstacle for the consumers is a bad labeling of the cartridges. There is a bad awareness especially in case of cartridge volumes. The guarantee loss by using the alternative cartridge is also a problem. The printer manufactures do not want to bear the responsibility for the products not recommended by them.
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Consumer behaviour on the market with toners and print cartridges
 SULEKOVÁ, Klára
The aim of this diploma thesis was to describe consumers{\crq} behaviour in the market with regards to print cartridges and to recommend the most suitable products to them on the basis of the established preferences and attributes. I used a questionnaire survey and a calculation of print cartridges parameter weights using the method of multi-criteria decision making. I found from the survey that the respondents mostly own ink multifunction equipment. Among the most commonly used printer makes are Hewlett Packard, Cannon and Epson. However, the proportion of less significant makes has dropped in the last three years. The respondents mostly buy original cartridges in shops and they buy black cartridges more often than colour cartridges. The main criteria for choosing a certain cartridge are price, quality and availability. The obtained information helped me select suitable cartridges for consumers. I found that cartridges are more readily available on the market in comparison to toners. When evaluating measurable attributes (price, quality and environmental friendliness) I calculated that in most cases it pays to buy renovated cartridges, especially for the evaluated cartridge from the makes HP and Canon and for toner makes HP and Epson. Epson cartridges contain a chip which prevents their renovation which is why I would recommend the purchase of a compatible cartridge. For the Canon toner I would recommend the purchase of a compatible cartridge too. In summary of my recommendations I would advise consumers to look closely at the price, volume, quality, producer and possibility to renovate when purchasing cartridges. I would further recommend buying ink printers as it is difficult to get cartridges for laser printers. I would point out that in most cases a rule applies: the cheaper the printer the more expensive the cartridge.
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