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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Specifics of marketing communication in the Czech Republic
 SUCHÁ, Věra
In order to have successful television advertising spot, it is important to define the specifics typical for the product which are acceptable in the country where the spot will air. The purpose of coffee as a product is to appeal to senses and to whet the appetite, preferably in a good company where peace, joy and pleasant atmosphere dominates. The important part of an advertising spot is also demonstration of drinking and preparing coffee so that the consumer can learn how to prepare coffee properly. This product has clearly delimited target audience. In case of instant coffee, the target audience, are men and women from 25 to 35 years. On the other hand, ground coffee is appreciated by men and women in their forties.
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Social co-operative of Municipalities/Microregion as Tool to Solve Regional Needs and Unemployment of Handicaped Citizens
 SUCHÁ, Věra
Social co-operatives, as a form of entrepreneurship, may help to solve regional problems as well as unemployment in municipalities or microregions. Although the priority of these co-operatives is to help people, it is also important for them to be fully independent of financial subsidies and to manage to survive in the market. This problem is insurmountable in many cases; therefore the development of social entrepreneurship is not so extensive in the Czech Republic.
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See also: similar author names
10 SUCHÁ, Veronika
10 Suchá, Veronika
2 Šůcha, Václav
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