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Hydroponic farm as a business project
SMUTNÁ, Marta
The aim of this thesis is to verify the economic efficiency and environmental impacts of the practical application of bioeconomics in the form of a business project for the hydroponic farm built by an educational institution. The project plan evaluates the economic efficiency of the alternative method of plant cultivation. The economic analysis is followed by an evaluation of the environmental impacts of hydroponic cultivation. The first chapters of the thesis focus on the theory of bioeconomics, hydroponic cultivation and a description of current world megatrends. The thesis also discusses the role of hydroponics in the context of global challenges and the European Union´s view on hydroponics. It is followed by a chapter describing the methodology for proceeding with the development of a business plan and a cost-benefit analysis methodology. These methodologies provide guidelines for the practical part. The first part of the practical part of this thesis focuses on the business plan for the hydroponic farm project, which includes several subchapters and analyses. First, the characteristics of the owner, project and products are described, followed by analyses of the market, customers, competitors and suppliers, then the staffing, marketing strategy are described and the project implementation schedule is presented. All costs and revenues are quantified in detail in the individual chapters and from these, a financial plan is summarized, including financial statements and projections for various scenarios and options for financing the project. Subsequently, the economic management of the project and its potential success is evaluated using evaluation indicators, risk analysis, PESTEL, Porter's analysis of 5 competitive forces and SWOT analysis. The hydroponic project is then compared with the conventional agriculture production within the cost-benefit analysis and evaluated from an environmental perspective in association with theoretical knowledge and information.
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Construction of a new insurance product - Insurance for the future parents
SMUTNÁ, Marta
The aim of this thesis is to create a new insurance product ?Insurance for the future parents? and its application on the target group. The first chapters deal with the theory of insurance business, insurance and actuarial mathematics. Furthermore, the thesis deals with the theory of fertility and birth rate, with their indicators and with the factors influencing these demographic indicators. The next section focuses on the financial phase of life, especially on the personal finance and the importance of insurance. The following chapters analyze the fertility and birth rate, depending on the affecting factors mentioned above, and other data needed for the product construction, specifically the analysis of insurance products in the insurance market of Czech Republic and abroad. The next one is describes the new financial product developing methodology, which was used for creating the specific financial product this thesis is about. The last thesis chapter focuses on the complex proposal of the whole insurance product which has been set accordingly to previous analyses and theoretical information.
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