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National Repository of Grey Literature

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Analysis and proposal of marketing strategy of the company Mattel Czech Republic s.r.o. Dřevěná, Anna ; Kubálková, Markéta (advisor) ; Rotterová, Kateřina (referee) The aim of my bachelor thesis is critical evaluation, recommendation of changes and proposal of strategy of Mattel Czech Republic s.r.o. First chapter of the theoretical part is focused on marketing in general. Second chapter is devoted to communication mix and its elements. In practical part is the third chapter concerned with history, current situation on market, used communication strategy and view and opinion of customers of Mattel. The last chapter shows future strategy and recommendation of changes. Detailed record

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