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National Repository of Grey Literature

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Návrh strategie vinařství Velkopavlovické podoblasti Rosenbreierová, Monika The aim of a diploma thesis is a proposal strategy of Velké Pavlovice wine subregion. PESTE analysis is used for analysing a macro environment. Micro environment is judged by primary characteristics of a sector and five forces analysis. Moreover, the analysis of attractiveness of the wine sector in Velké Pavlovice subregion is performed. The internal analysis is described by value chain and financial analysis. Strategies are designed by SPACE matrix. From nine recommended strategies is chosen the best one - Focus on winery touristic. The chosen strategy is economically evaluated and it is recommended to engage in Moravian Wine Trails project. General validity of the chosen strategy is determined for other wine subjects in Velké Pavlovice subregion. Detailed record

Návrh konkurenčních strategií pro společnost Habánské sklepy, spol. s r.o. Rosenbreierová, Monika Detailed record

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