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Spa services for selected customer segment
 RICHTEROVÁ, Barbora
The topic of this work is Spa services for a certain segment of customers. The main goal is to evaluate the offer of these services and customer satisfaction with the following services. This work shows the historical development of spas and wellness, but it also describes the current spas and wellness and the new trends associated with them. The work is designed to reflect a significant historical difference between them. Next it also analyzes the Czech spa market and services. It also deals with the impact of the current pandemic caused by the viral disease COVID-19, which significantly affects spa and health tourism. It describes the forms of state aid that aim to keep the spa running even during limited operation. The method is based on a questionnaire survey, where the surveyed sample of respondents is divided according to various idicators, such as age, economic status, purpose of the spa visiting etc. According to the results, proposals are compiled for the new products in the field of spa and wellness, but also for the improvement of existing services.
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See also: similar author names
3 RICHTEROVÁ, Barbora
1 Richterová, Berenika
2 Richterová, Bára
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