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National Repository of Grey Literature

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Společenská odpovědnost firem na příkladu tabákového koncernu Philip Morris ČR a.s. Rauscherová, Michala ; Džbánková, Zuzana (advisor) ; Černá, Iva (referee) Práce přibližuje a analyzuje problematiku společenské odpovědnosti firem. Zdůrazňuje problematičnost společensky odpovědného chování u tabákových společností, konkrétně u společnosti Philip Morris ČR a.s. Soustředí se též na odlišení společensky odpovědných aktivit a klasické reklamy a propagace svých produktů. Cílem práce je zhodnotit společensky odpovědné chování společnosti Philip Morris ČR a.s. Detailed record

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