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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Insurance companies and their funding of marketing activities in the field of sport in the Czech Republic
 Rapantová, Nela ; Radová, Jarmila (advisor) ; Bártová, Hana (referee)
The aim of this thesis is to analyse the marketing activities of insurance companies in the field of sport and success of those activities. The aim is also finding of public awareness of those activities and their financial analysis. The first part is dedicated to the theory of Sports Marketing, second part of thesis is about specific marketing activities in sports of the three insurance companies, Česká pojišťovna insurance company, ČSOB Pojišťovna insurance company and Kooperativa insurance company. This part deals with the reasons of supporting the field of sport, its use, success and future. The third part is a research of public awareness of sports marketing of Czech insurance companies. The last part contains a financial analysis.
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Market trends of the retirement income insurance
 Rapantová, Nela ; Radová, Jarmila (advisor)
The main aim of my thesis is comparison of all the pension funds in the Czech market with each other and with trends in the market and macroeconomic values too. In the first part I will focus on every single pension fund and its characteristic data, history and mainly on the economy of funds, the number of clients in every year and its portfolio analysis. In the second part I will shortly recapitulate the first part, I will work out the market share of the funds and I will compare the funds with progression of macroeconomic values. In the third part I will specialize in two chosen pension funds and I will compare them in different points of view. In the last, the fourth, part I will analyze in which pension fund the client could save money to save up the most, I mean if he save money from 1995 to 2007.
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1 Rapantová, N.
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