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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Digital marketing and its role in reaching out young generation
 Raková, Lenka ; Průša, Přemysl (advisor) ; Odehnalová, Jitka (referee)
The aim of diploma thesis is to map the digital marketing environment, characterize the young generation in terms of its digital media equipment, determine the preference of individual communication channels, media consumption, purchase behavior and analyze the role of digital marketing techniques for reaching this generation.
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Marketing strategy of IBM
 Raková, Lenka ; Průša, Přemysl (advisor) ; Filipová, Alena (referee)
The main aim of the bachelor thesis was evaluation of IBM marketing strategy and proposal of possible changes of this existing strategy based on several marketing analyses. This thesis was devided into 3 parts: theoretical, practical and analytical.
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2 Raková, Ludmila
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