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National Repository of Grey Literature

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Marketing strategy of GUARANT International Rajdlová, Lucie ; Odehnalová, Jitka (advisor) ; Dohnalová, Marta (referee) GUARANT International is a professional organizer of congress and conference services in the Czech Republic with more than 20 years experience in this field. The main aim of this thesis is to analyse the current marketing strategy of GUARANT International focused on marketing communication. Within that I will evaluate current marketing strategy focused on marketing communication and I will suggest appropriate solution leading to improvement. Another objective of this thesis is to monitor the Czech market in event organizing, to analyse the competitive environment in this field and evaluate the current position of the company at the Czech market. The thesis is divided into five chapters. The first two chapters are theoretical; third to fifth chapter is practical part of the thesis. Detailed record

Americká obchodní komora v České republice Rajdlová, Lucie ; Müllerová, Františka (advisor) ; Paceltová, Renáta (referee) Cílem bakalářské práce je zhodnotit význam působení Americké obchodní komory v České republice. Práce je nejprve zaměřena na charakteristiku vzájemných obchodních vztahů mezi USA a ČR, dále je charakterizována Americká obchodní komora v ČR, činnost, aktivity a oblasti poskytovaných služeb a vzájemná spolupráce s vybranými členy komory. Důležitou součástí bakalářské práce je názorový průzkum vybraných členů komory týkající se fungování a činnosti komory. Na závěr je zhodnocen význam Americké obchodní komory v ČR. Detailed record

See also: similar author names
1	Rajdlová, Lenka

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