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National Repository of Grey Literature

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Marketingová stratégia pivovaru Steiger Vyhne, a.s. Radová, Lucia Bc. ; Nesnídalová, Jitka (advisor) ; Kořínek, Michal (referee) Práca je rozdelená do dvoch častí. V teoretickej je popis marketingového procesu a marketingového prostredia.Praktická časť práce analyzuje postavenie firmy na trhu a stanovuje strategický marketingový plán, ktorý obsahuje zistené problémy podniku a stanovuje na ne príslušné stratégie tak ako na definované ciele marketingovej stratégie, ktoré sú rozdelené na kvalitatívne a kvantitatívne položky. Detailed record

See also: similar author names
8	RADOVÁ, Lenka
22	RADOVÁ, Lucie
2	RADOVÁ, Ludmila
8	Radová, Lenka
3	Radová, Lia
22	Radová, Lucie
22	ŘÁDOVÁ, Lucie
22	Řádová, Lucie

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