Home > Search Results: Radášová, Nikola
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.03 seconds. 
Analysis of marketing strategy of the brand Biotherm Homme
 Radášová, Nikola ; Průša, Přemysl (advisor) ; Krňávek, Tomáš (referee)
The aim of the diploma thesis is to give the reader insight into newly fast- growing market category of men's grooming through the analysis of marketing strategy of chosen brand Biotherm Homme and the proposal for enhancement of this brand on the czech market.The thesis is divided into five chapters. First chapter is devoted to the fundamental marketing theory, crucial strategic terms are defined and proper creation of marketing plan is described. The purpose of the second chapter is to analyse the global market of men's grooming with the comparison to the czech one. Attention is paied also to the history of this booming market category as well as to understand men's customer's behavior regarding men's grooming. Third chapter is focused on the presentation of the brand itself, its strategies and current position on the market. Fourth chapter contains detailed quantitative and qualitative market Research, which should bring reader closer to the chosen topic and provides author with the highly valuable information for composition of the last chapter. Last chapter deals with the recommendations concentrated on enhancement of the current brand position on the czech market. The author is making suggestions, which are primarily pointing at raising awareness of the brand on the czech market and boosting recruting of new customers, thereby increasing of sales and market share.
Detailed record
EU Structural funds with the view to cooperation of frontier regions South Bohemian and Bavaria
 Radášová, Nikola ; Abrhám, Josef (advisor) ; Tunkrová, Věra (referee)
The submitted bachelor thesis deals with czech-german cross-border cooperation of South Bohemian region and federal state of Bavaria within the frame of the EU structural policy. In the first part of the thesis is introduced structural policy with its all aspects and its implementation in the area of Czech Republic. Second part, which creates the main core of the thesis, is focused on cross-border cooperation of those two neighbouring regions. Firstly is described the surveyed area regarding the development of mutual relations. More space is related to analysis of current state and level of their cooperation. The most attention is payed to ongoing operational programme Czech Republic-the Independent State of Bavaria 2007-2013, especially its actual state of drawing funds of EU and its organizational structure. In the final part of the thesis there are presented results of own inquiry. The inquiry was carried out in a form of conducted interviews with significant subjects of given program, whereof gained knowledge and opinions communicate to the reader valuable information from reality. In conclusion there is evaluated the whole situation in the surveyed area, there are highlighted positives and negatives of the program and last but not least there is prediction of future development of the European cross-border cooperation.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English