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Activism of Social Workers
RUNDOVÁ, Jana
This thesis is concerned with the activity of social workerstaking into account the needs of today's society. Its focus is on the activity of social work profession. It is dedicated to the definition of basic terms including social work, it is mission, socials problems, small paradigms of social work, current society, the concept of social work according to Musil and Banks. He also deals with ethical issues related to social work and activism. Part of this work is dedicated to the social worker, the requirements placed on him, his personality, education and lifelong learning. This work is supplemented by a research and investigation. The aim of the thesis is to find out which type of social workers as per Musil' saccreditation file, it is the most suitable for bachelor's study in field of Social and Charitable Work at the Faculty of Theology of the University of the South Bohemia in České Budějovice. Furthermore, then goal of the thesis is to find out what role of concept of social work plays in education in this field. The qualitative research, content analysis of the accreditation file this field of study is used. The conclusion of the work includes an evaluation of the results found in needs of society as well as the mission of the field of social work.
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Attachment: Emotional bond of the children, who are placed in a children's home, with their biological parents
RUNDOVÁ, Jana
This bachelor thesis deals with an emotional bond of children, who are placed in a children's home, with their biological parents. Family as a primary social group reacts to changes in the society and to the needs of its members. There is formed an emotional bond with the parents as care-giving people. This emotional bond is named with an English expression "attachment". Attachment develops alongside the development of the child and the disorders of the attachment have specific symptoms. A part of this thesis is a research dealing with the emotional bond of children, who live in children's home, with their biological parents. The research is also focused on particular symptoms of attachment disorders. The research method and the content analysis of the child's file is supplemented with an individual interview. This interview enables a deeper insight in the given problematics and suggests how the children's perception differs from the reality.
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An Analysis of the Marketing Activities of the Austrian National Tourist Office "Österreich Werbung"
Rundová, Jana ; Lhotáková, Markéta (advisor) ; Němečková, Markéta (referee)
This diploma thesis deals with an analysis of the marketing activities of the company "Österreich Werbung". This company is mainly concerned with marketing communication, whose single elements it uses to promote campaigns of their Austrian partners or its own brand "Holiday in Austria". The analysis is preceded by an analytical and methodological section, which provides important theoretical starting points for the evaluation of the analysis and for recommendations for the future. In the second section the single elements of communication mix with regard to the target group are analysed by means of examples of concrete campaigns in 2010. Due to the analysis carried out, the communication mix of the company is evaluated and recommendations are proposed to optimise the mix.
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