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Implements to influence the competitive strength of the town Prachatice
ROUČKOVÁ, Věra
This work is occupied by analysis of regional competitive strength. The aim of this work is to find cause to influence the competitive advantage of the town Prachatice. Knowledge gained from the desk study is transformed into an application study, consequently to background of the town Prachatice. For comparative analysis are chosen several equivalent towns. The towns are compared in different competitive domains. As a summary is applied the SWOT analysis that tell us what are strength and weaknesses of the town and what are opportunities and threats for development of the town.

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