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National Repository of Grey Literature

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Travel Agency as Business Entity in the Tourism Market Prelová, Eva ; Navrátilová, Miroslava (advisor) ; Beranová, Markéta (referee) This bachelor essay is divided into two parts, the theoretical and practical part. The theoretical part is thoroughly defined the term tourism typology, market, destination, but also new trends. Specifies in detail businesses operating here namely travel agency and travel agency. Further work is focused on inbound and outbound tourism. The practical part is devoted to an execution plan for the establishment of a travel agency as a business entity in the tourism market. For the site was due to the potential connection of inbound and outbound tourism elected Czech Krumlov. After missing a description of the foundation, company activity, competitor analysis, and promotion opportunities. Detailed record

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