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National Repository of Grey Literature

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Staropramen Cool launch evaluation Nováková, Kristýna ; Halík, Jaroslav (advisor) ; Prajsová, Eva (referee) The aim of this thesis is to describe and evaluate the strategy of launching Staropramen Cool on the Czech market. Using the information gathered about the marketing strategy and acquired research I will create an overall assessment. In conclusion, I will evaluate the results and recommend some changes. Detailed record

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