Home > Search Results: Prídavok, Mojmír
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The strategy of company`s entry to the market
 Koreňová, Hana ; Turnerová, Lenka (advisor) ; Prídavok, Mojmír (referee)
E- zone Technologies is a Slovakia based company which dedicates to the development of Internet applications. Given its previous experience dealing with Czech clients, the company has decided to expand its services to Czech Republic. The main goal of the present thesis is to design a proper business and marketing strategy for the company's introduction into the Czech market. To achieve the purpose, the PEST analysis, the micro-analysis and the SWOT analysis has been determined. The analysis have revealed the opportunities and the risks that the Czech market presents. Based on the results of the analysis, a suitable marketing strategy as well as a marketing mix plan and communication approach have been designed.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English