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National Repository of Grey Literature

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Nové trendy marketingovej komunikácie a ich využitie v praxi Murčo, Dušan ; Vítek, Jiří (advisor) ; Popel, Stanislav (referee) Práca sa zaoberá novými trendami marketingovej komunikácie a ich aplikácií v praxi. V prvej časti je vysvetlená teória a nový prístup k marketingu, tak ako aj téoria marketingovej komunikácie. Po nej už nasledujú spracované vybrané nové trendy marketingovej komunikácie. V praktickej časti je predstavená spoločnosť Student Agency. Nosnú časť tvorí návrh na využitie nových trendov v komunikácií tejto firmy. Sú predstavené 2 varianty možného prevedenia, v závere je finalné odproučenie. Detailed record

Sponzoring - právní úprava a ekonomické důvody Popel, Stanislav ; Dvořáková, Dana (advisor) ; Puchýř, Milan (referee) Práce poskytuje základní právní a ekonomické informace o sponzorování a jeho postavení v komunikačním mixu firem. Kromě toho objasňuje důvody, proč je sponzorování v současné době pro společnosti natolik atraktivní. Detailed record

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2	Popel, Štěpán

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