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National Repository of Grey Literature

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Návrh strategie pro nově vznikající vinařství Starý Vrch Polický, Lukáš POLICKY, L. Draft of the strategies for new wine company Stary vrch. Bachelor thesis, Brno: Mendel University in Brno, 2015 This thesis deals with analysis of internal and external environment of the new company Stary vrch, which is concerned with production and sale of wine. The aim of the work is to suggest strategies for 5 years period. In theoretical section are summarized issues of strategies, internal and exter-nal environment. In practical part is characterized company according to key factors principle, external environment according to PESTE analysis and make strategy by SWOT analysis. Result is summary of opportunities, threats, weakness and strength and sug-gestion of strategy. Detailed record

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