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National Repository of Grey Literature

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Společenská odpovědnost nadnárodních organizací v sektoru informačních technologií Polešovská, Lucie Polešovská, L. Corporate social responsibility of multinational organizations in the information technology sector. Diploma thesis. Brno: Mendel University in Brno, 2017. This diploma thesis is focused on corporate social responsibility in selected multinational organizations in the information technology sector, namely on Apple, Google, IBM and Microsoft. Recommendations for those organizations are based on qualitative analysis. Based on quantitative analysis and selected organizations recommendations were developed recommendation for small and middle sized IT companies in Czech Republic. Research has shown that multinational IT organizations are socially responsible. They are paying attention to all areas of CSR and are leaders in enviromental field. Detailed record

Komparace spotřebního chování Čechů a Finů při nákupu potravin Polešovská, Lucie POLEŠOVSKÁ, L. The comparison of Czech and Finnish consumer behaviour focused on food products. Bachelor thesis. Brno: 2013, FBE Mendel University in Brno. This bachelor thesis analyses the purchasing behaviour of consumers on the food market in the Czech Republic and in the Republic of Finland. It focuses on the differences in purchase decisions. It examines the attitudes which lead consumers to choose products with national markings and defines the factors which have influence on buyer. Furthermore, it determinates the current state of national marking and composition of stores in Finland and in the Czech Republic. Detailed record

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