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National Repository of Grey Literature 2 records found  Search took 0.03 seconds. 
Online marketingová propagácia pre obchod s oblečením
 Plevová, Silvia
Diploma thesis is focused on creating a strategy and evaluating an effectivity of PPC campaigns of the e-shop called Factcool. Introduction of the diploma thesis is dedicated to the currently most used online advertising systems Google Ads and Facebook Ads. The PPC strategy is created based on the worked-out analysis of the current state.Thestrategy andcampaignseffectivity are evaluated with use of analytical platforms. The main goal of the diploma thesis is to find any drawbacks of the strategy and to come up with ideas for improvement not only for the specific e-shop, but also for the whole industry.
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Žena v vedúcom postavení a jej vplyv na zamestnancov
 Plevová, Silvia
This bachelor thesis deals with the issue of women in leadership positions. The theoretical part contains the theory of evolution of leadership and individual lea-dership styles. There are also discussed practical aspects of the stereotypes, ob-stacles and benefits of women who are in leadership positions. The work also includes differences in management between men and women. The practical part is devoted to women's leadership style. This section includes the questionnaire survey. The goal of this thesis was to find out what style of leadership is preferred among women and how their leadership affects employees.
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2 Plevová, Simona
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