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National Repository of Grey Literature

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Posouzení úspěšnosti podnikání společnosti MK Kodreta s.r.o. Dolanová, Petra ; Středová, Ivana (advisor) ; Plesník, Juraj (referee) Cílem práce je posoudit úspěšnost podnikání konkrétní společnosti, jež svou velikostí spadá do kategorie malých a středních podniků, a to z pohledu její strategie a stratecického řízení. Správnost nastavení podnikové strategie je hodnocena na základě vypracované strategické analýzy a SWOT matice. Z výsledných zjištění těchto analýz jsou následně formulována doporučení pro tvorbu resp. modifikaci této hodnocené strategie. Detailed record

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2	Plesník, Jiří

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